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Ingyenes weboldal kiértékelés
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printer_logo

Research | UI/UX Design | Website Development

Website redesign for a company specializing in printer rental, IT, and network infrastructure

printer_logo

Kutatás | UI/UX design | Weboldal fejlesztés

Nyomtatóbérléssel, IT és hálózatépítéssel foglalkozó cég weboldalának megújítása

Summary

During this project, we completely reimagined the digital presence of Printer Service Kft. Based on thorough research into the target audience and competitors, we built a website that is not only visually modern, but also operates on sound marketing logic. The new system is specifically designed to support paid advertising campaigns, enhance the user experience, and streamline the quote request process. The result: a fast, clean, conversion-optimized website that delivers measurable business results.

Problems to Solve

  • Modernizing the online presence of a professional B2B service (printer rental, IT)
  • Increasing the conversion rate of visitors arriving via paid ads
  • Mapping the mindset of decision-making target audiences (office managers, IT professionals, procurement leaders)
  • Translating technical language into business-oriented, results-focused messages
  • Redesigning the website with a marketing-first logic (buyer journey, CTAs, content hierarchy)
  • Ensuring alignment with future Google Ads campaigns

Solution

The project began with thorough preparation: through personal meetings, on-site visits, and targeted interviews, we gained a deep understanding of Printer Service’s operations and goals. This was followed by mapping the behavior of competitors and the target audience, based on which we developed a positioning and content strategy. From start to finish, the guiding principle for the new website was strategic system building. All content was written in the language of the target audience, based on structured questionnaires. In the visual and structural design, we prioritized clarity, fast navigation, and business credibility. Strategic groundwork included:

  • Strategic planning: Buyer persona development, competitor analysis, and understanding decision-making logic
  • Targeted copywriting: Balancing expertise and business language.
  • Marketing-driven UX/UI: Guided attention and conversion flow.
  • System integration: SEO, analytics, and Google Ads working in sync.

Research

We believe you can’t sell to someone you don’t understand. That’s why our work didn’t begin with designing screens, but with research. We dug deep to understand who we are talking to, what they respond to, and how they make decisions.
Key research areas in the project:

  • Target audience research: We mapped the most important decision-making groups — office managers, IT professionals, procurement leaders — and uncovered what drives them when considering this type of service.
  • Buyer personas: We created specific archetypes to guide communication.
  • Competitor analysis: We examined how others in the industry communicate, where they are weak, where they rely on clichés — and aimed to be better exactly where they are not.

Dynamic Content

Across multiple sections of the website, we implemented a dynamic content structure to ensure that future updates can be carried out quickly and error-free. Recurring or frequently changing elements — such as employee profiles, service packages, or partner logos — are all managed via a centralized content database. This means:

  • All content can be updated in one place
  • Changes automatically appear across all relevant pages
  • No need for manual searching or HTML edits

Post-Quote Sales Process

A high-converting website is just the first step — the real value lies in what happens after a quote is sent. Based on our target audience research and buyer persona analysis, we redefined the post-quote sales logic to avoid losing warm leads and to support them on the path to decision. Key elements of the updated sales process:

  • Immediate callback: Every quote request is followed up by a phone call within a short time. This builds trust and speeds up decision-making.
  • Professional brochure: A tailored PDF brochure for each target group, reinforcing the key values outlined in the quote (expertise, speed, systems thinking).
  • Follow-up sequence: Soft-touch email follow-up templates and timing structure — persuasive, but never pushy.

Landing Page Optimization

After launching the new website, we initiated paid advertising campaigns — and simultaneously began testing the landing page using real user data. Our adjustments are not based on assumptions, but on measurable feedback and behavioral patterns.
Key elements of the testing process:

  • Headline refinement: We run A/B tests to measure first impressions and continuously optimize the opening messages.
  • Visual adjustments: We modify hero images and mockups based on where users focus their attention.
  • Copy block rewrites: We monitor drop-off points and adjust the content accordingly to maintain engagement.
  • CTA behavior analysis: We observe when and where users click and reposition call-to-action buttons to improve conversion flow.

Kezdőlap

Landing oldal

Kapcsolat

Karrier

INGYENES MEGBESZÉLÉST KÉREK